“Is Twitter really worth it?” This is easily in the top 3 questions that I am asked most often by colleagues and friends in academia who are interested in establishing an online presence. Undoubtedly, it’s an important to question to answer in this modern age where it seems that everyone is universally pressed for time. While it’s a query I am always happy to field, I believe it is best answered from multiple viewpoints. Over recent weeks, I have been collaborating with fellow PhD students Chris Brandner (@ChrisBrandner) and Nathan Lee (@NathanAndyLee); together, we have documented our individual experiences using Twitter as a professional communication medium, ultimately to provide our insights on why we believe Twitter is worth the time and effort.
In this post, part one of a four-part series, we begin by explaining how and why we use Twitter. In the rest of the series, we will discuss the barriers that stopped or slowed our own adoption of the social network, the opportunities that have stemmed from establishing a Twitter presence, and our suggestions for making the most of your time on Twitter.
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